Adding Marketing Services? Minimize Your Risk
When implementing new value-added services understand the potential risks. Hereโs one strategy to help you avoid them.
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Howie Fenton
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It may not be a major issue if the money involved is not significant or if the shortfall in utilization is occasional or lasts for just a week or even a month. But it is a problem if it stretches into a year or more. For example, if you invest in a new bindery line that runs only four hours a week, it would become a financial burden and could jeopardize a break-even at year's end.
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Howie Fenton
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Howie Fenton is an independent consultant who focuses on analyzing/benchmarking the performance of printing operations. Fenton helps companies use metrics, best practices and workflow strategies to streamline operations. Call (720) 872-6339 or email howie@howiefentonconsulting.com
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