The Burden of PROOF
When it comes to proofing, in-plants use a variety of methods, both virtual and tangible.
George Kaufman, electronic prepress manager at The Hershey Company’s Printing Services operation, says customers occasionally question the graininess of the proofs. But after he explains their low cost, “it makes it very acceptable,” he says.
While Printing Services has had some problems with proofs not matching jobs, recalibration with ICC profiles fixes the problem, he says. Color matching is especially important on the logos of candy products, he says.
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