When it comes to proofing, in-plants use a variety of methods, both virtual and tangible.

By Carol Brzozowski

“We would like to see better quality where we could use one proof for both, but the speed isn’t there,” Johnson notes. “If you get the resolution up to where you need it to get quality, it takes too long to make imposition proofs.”

In Hershey, Pa., the in-plant at the town’s namesake business uses an HP Designjet 5000 for most proofing and PDF files for soft proofing, especially for content review by traveling sales representatives.