The Burden of PROOF
When it comes to proofing, in-plants use a variety of methods, both virtual and tangible.
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Most in-plants use a mixture of the two proofing methods, with a good number settling for toner-based proofs.
At Security Finance in Spartanburg, S.C., for example, Arno Hamm, general manager for Kress Printing, uses digital color print devices—a Xerox 6060 or an iGen3—to make hard-copy proofs for in-house proofing, but sends PDF proofs of marketing pieces to customers. They look at the PDFs and request customizations. Then the piece is sent to a digital printer and the in-plant pulls one copy for in-house proofing to ensure quality before generating the full order.
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Carol Brzozowski
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