The Burden of PROOF
When it comes to proofing, in-plants use a variety of methods, both virtual and tangible.
“With the MatchPrint calibration software, we can be reasonably confident we can match the press sheet to the proof,” he says.
A printer’s credibility with an artist/designer can be undermined when a press proof is not close to the signed proof, Johnson says.
“Small variations can be explained, but when the proof is not calibrated to the press, you are setting your operation up for failure,” he says. “With the advanced proofing system, you can impress your customer when you show them how much you are doing to make sure their work is produced accurately.” IPG
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