The State of On-demand Printing
What impact will the latest ink-jet presses have on the print-on-demand market? One industry observer offers his views.
The decline in makeready costs for offset helps to reduce the advantages of ink-jet and electrophotographic printing. As a result, offset will remain the dominant printing technology for the highest-quality printing and longer run lengths. If simple variable data addressing or messaging is required, ink-jet heads may be used on the press or finishing equipment. For more elaborate, longer-run variable data, high-speed ink-jet presses would be the smartest choice.
Howie Fenton is an independent consultant who focuses on analyzing/benchmarking the performance of printing operations. Fenton helps companies use metrics, best practices and workflow strategies to streamline operations. Call (720) 872-6339 or email howie@howiefentonconsulting.com
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