The State of On-demand Printing

The decline in makeready costs for offset helps to reduce the advantages of ink-jet and electrophotographic printing. As a result, offset will remain the dominant printing technology for the highest-quality printing and longer run lengths. If simple variable data addressing or messaging is required, ink-jet heads may be used on the press or finishing equipment. For more elaborate, longer-run variable data, high-speed ink-jet presses would be the smartest choice.