The State of On-demand Printing

Buzz Belies Reality

This excitement about high-speed color ink-jet technology may have created a tremendous buzz, but it was a premature and somewhat misleading buzz. Ink-jet printing is not going to kill offset or toner-based printing in the immediate future. However, the new announcements blur the advantages of each technology more than ever. The key to understanding which technology is best comes down to applications, quality, equipment cost (price per page, utilization rates) and break-even points.