West Coast Wonders

The in-plant's largest press is a 40˝ Heidelberg perfecter, though a Heidelberg SORG and some other offset equipment remain in the plant. The last web press was removed about 10 years ago.

The agency saw its offset work began to dwindle in the early 1990s, due to the onset of alternative publishing means, such as CD-ROMs and the Internet. In 1996, a strategic plan was implemented that called for the phasing out of traditional print over a five-year period, and the "print-to-post applications" came to the foreground.