Web-to-Print: The First Step to Production Efficiency

There are many definitions for what Web-to-print entails. Though often used interchangeably with print e-commerce, the concept of Web-to-print is defined by InfoTrends as "connecting print buyers with print sellers through a Web-based interface, where they can order print products." It also describes a category of software that enables this process. There are many levels of Web-to-print adoption, such as allowing one-off or ad-hoc file submission for non-recurring jobs, catalog ordering for static print or template-based ordering to enable personalized or variable print.