Web-to-Print: The First Step to Production Efficiency
Investing in Web-to-print and enabling customers to submit jobs through an online portal streamlines the workflow process, resulting in more efficient production and better use of limited staff resources.
By
Stephanie Pieruccini
and Chris Little
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To remain competitive, in-plants need to explore new ways to harness the power of the Web to solve customers' problems, drive business growth, differentiate their offerings and ultimately deliver results.
In March of 2013, InfoTrends, in partnership with North American Publishing Company (IPG's parent company), surveyed 254 print service providers, including 158 in-plants, to find out how they are developing, implementing and growing Web-based business models. The results from this survey provide practical insights for service providers about how Web-to-print technology is being implemented in production print environments and the key opportunities it provides.
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Stephanie Pieruccini
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