She also noted some of the problems with QR Codes. Often marketers who use them don’t supply any information on the page telling readers what to do with them. And too often, when people do correctly use their smart phones to scan the QR Code, they are directed to a Web site that is not very helpful or relevant. This only teaches them to ignore QR codes the next time they see them.
- Companies:
- Eastman Kodak Co.
- Pitney Bowes
- RISO Inc.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.