Vic Barking offers his thoughts on digital printing and the type of services that in-plants will need to provide in the years ahead.

By Vic Barkin

These processes, although they account for a variety of products on the convenience level, still exclude a host of customized solutions, which include many of the more creative aspects of printing.

Consider processes that include solutions like customized inks and coatings, and options such as die cutting (made even more popular thanks to the Post Office’s “MarketMail” regulations introduced in 2004). It would take much more homogenization on the part of designers to reach the 80 percent mark. And that, my friends, will never happen.

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Vic Nathan Barkin has more than 35 years of experience in the printing, paper and wood products industries and currently owns a consulting practice specializing in business development, workflow, and technology implementation, focusing on “Green Procurement and Production” practices. Vic is a QMS Lead Auditor certified to ISO 9001:2008 standards, is a consultant for the Rainforest Alliance as an FSC Chain of Custody and Controlled Wood senior auditor, is an FSC, SFI and PEFC lead auditor for PricewaterhouseCoopers and SGS North America, and has engaged in more than 700 site assessments and audits.

The Future of Print