Vic Barking offers his thoughts on digital printing and the type of services that in-plants will need to provide in the years ahead.

By Vic Barkin

Although the tools exist, there is an acceptance gap. Online ordering for the masses is confined to the lower end of the spectrum. Standardization is the order of the day with limited templates, formats, sizes, colors and paper stocks available.

There is also the higher end, including customized and branded Web-to-print portals, which offer some pretty complex print-on-demand and collateral fulfillment catalogs with variable data capabilities.

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Vic Barkin Author's page

Vic Nathan Barkin has more than 35 years of experience in the printing, paper and wood products industries and currently owns a consulting practice specializing in business development, workflow, and technology implementation, focusing on “Green Procurement and Production” practices. Vic is a QMS Lead Auditor certified to ISO 9001:2008 standards, is a consultant for the Rainforest Alliance as an FSC Chain of Custody and Controlled Wood senior auditor, is an FSC, SFI and PEFC lead auditor for PricewaterhouseCoopers and SGS North America, and has engaged in more than 700 site assessments and audits.

The Future of Print