Vic Barking offers his thoughts on digital printing and the type of services that in-plants will need to provide in the years ahead.

By Vic Barkin

Here’s another good one:

“Within five years, 80 percent of all print will be ordered via the World Wide Web.”
—CAP Ventures, 2001

Five years later, Printing Industries of America/Graphic Arts Technical Foundation (PIA/GATF) estimates that less than 50 percent of all print is being ordered via the Web. Don’t get me wrong, this is still a huge number. The mitigating circumstances that prevented the full prediction from coming to pass can be summed up in two intertwined words: acceptance and convenience (or lack thereof).

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Vic Barkin Author's page

Vic Nathan Barkin has more than 35 years of experience in the printing, paper and wood products industries and currently owns a consulting practice specializing in business development, workflow, and technology implementation, focusing on “Green Procurement and Production” practices. Vic is a QMS Lead Auditor certified to ISO 9001:2008 standards, is a consultant for the Rainforest Alliance as an FSC Chain of Custody and Controlled Wood senior auditor, is an FSC, SFI and PEFC lead auditor for PricewaterhouseCoopers and SGS North America, and has engaged in more than 700 site assessments and audits.

The Future of Print