Vic Barking offers his thoughts on digital printing and the type of services that in-plants will need to provide in the years ahead.

By Vic Barkin

So what can we draw from this? Marketing and advertising firms seem to use direct mail more effectively and more often. One reason is the flexibility advantage printing offers. Still, with all of today’s electronic means of communication, why hasn’t Standard Mail diminished instead?

As a side note, over the five-year period between 2001 and 2005, First Class mail has dropped a total of 5.4 percent and Periodicals have seen a 10 percent decline.

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Vic Barkin Author's page

Vic Nathan Barkin has more than 35 years of experience in the printing, paper and wood products industries and currently owns a consulting practice specializing in business development, workflow, and technology implementation, focusing on “Green Procurement and Production” practices. Vic is a QMS Lead Auditor certified to ISO 9001:2008 standards, is a consultant for the Rainforest Alliance as an FSC Chain of Custody and Controlled Wood senior auditor, is an FSC, SFI and PEFC lead auditor for PricewaterhouseCoopers and SGS North America, and has engaged in more than 700 site assessments and audits.

The Future of Print