Vic Barking offers his thoughts on digital printing and the type of services that in-plants will need to provide in the years ahead.

By Vic Barkin

The second factor impacting an organization’s strength and sustainability is vision. This is the ability to effectively anticipate your customers’ future needs without sacrificing fiscal responsibility or having knee-jerk reactions to unnecessary surprises. It is educated and informed creativity.

Over the past decade there’s been a lot of talk about reinventing the printing business. It’s all about changing from being a “printer” to a “communications provider.” Anticipating change through an informed and educated vision is the only sure way to survive.

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Vic Barkin Author's page

Vic Nathan Barkin has more than 35 years of experience in the printing, paper and wood products industries and currently owns a consulting practice specializing in business development, workflow, and technology implementation, focusing on “Green Procurement and Production” practices. Vic is a QMS Lead Auditor certified to ISO 9001:2008 standards, is a consultant for the Rainforest Alliance as an FSC Chain of Custody and Controlled Wood senior auditor, is an FSC, SFI and PEFC lead auditor for PricewaterhouseCoopers and SGS North America, and has engaged in more than 700 site assessments and audits.

The Future of Print