Vic Barking offers his thoughts on digital printing and the type of services that in-plants will need to provide in the years ahead.

By Vic Barkin

A Preference for Paper

In the promotional world, the inclusion of data-driven marketing is changing the very nature of transactional documents, spawning our newest term, “transpromo.” Couple this with the following perspective from a July 2005 Pitney Bowes report on electronic vs. mail bill presentment:

« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 All Next »

0 Comments

View Comments

People:
Bill Gates

Vic Barkin Author's page

Vic Nathan Barkin has more than 35 years of experience in the printing, paper and wood products industries and currently owns a consulting practice specializing in business development, workflow, and technology implementation, focusing on “Green Procurement and Production” practices. Vic is a QMS Lead Auditor certified to ISO 9001:2008 standards, is a consultant for the Rainforest Alliance as an FSC Chain of Custody and Controlled Wood senior auditor, is an FSC, SFI and PEFC lead auditor for PricewaterhouseCoopers and SGS North America, and has engaged in more than 700 site assessments and audits.

The Future of Print