Vic Barking offers his thoughts on digital printing and the type of services that in-plants will need to provide in the years ahead.

By Vic Barkin

Echo-Boomers (those born between 1982 and 1995, a third of the U.S. population) will be in their late 30s and 40s by 2026. They will have a full appreciation of “relevant” marketing.

“By 2021 POD publishing will migrate to ABMs (the book version of an ATM) if a hard copy is desired.”

Meanwhile, geezers like us still buy books the old way: from Amazon.

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Vic Barkin Author's page

Vic Nathan Barkin has more than 35 years of experience in the printing, paper and wood products industries and currently owns a consulting practice specializing in business development, workflow, and technology implementation, focusing on “Green Procurement and Production” practices. Vic is a QMS Lead Auditor certified to ISO 9001:2008 standards, is a consultant for the Rainforest Alliance as an FSC Chain of Custody and Controlled Wood senior auditor, is an FSC, SFI and PEFC lead auditor for PricewaterhouseCoopers and SGS North America, and has engaged in more than 700 site assessments and audits.

The Future of Print