Vic Barking offers his thoughts on digital printing and the type of services that in-plants will need to provide in the years ahead.

By Vic Barkin

“By 2016 advancements in digital spot color will make offset duplicators obsolete due to ‘real ink’ digital imaging technology.”

Direct imaging (DI) presses will also be impacted as short-run static work will be more cost-effectively run on true digital equipment.

“Personalized 1:1 packaging will be commonplace as more products are purchased online, exploding the package and label customization market.”

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Vic Barkin Author's page

Vic Nathan Barkin has more than 35 years of experience in the printing, paper and wood products industries and currently owns a consulting practice specializing in business development, workflow, and technology implementation, focusing on “Green Procurement and Production” practices. Vic is a QMS Lead Auditor certified to ISO 9001:2008 standards, is a consultant for the Rainforest Alliance as an FSC Chain of Custody and Controlled Wood senior auditor, is an FSC, SFI and PEFC lead auditor for PricewaterhouseCoopers and SGS North America, and has engaged in more than 700 site assessments and audits.

The Future of Print