The Future of Print

The Future According to Vic

Now it’s time for some prophecies of my own. Since all of the predictions and forecasts I’ve included have been, shall we say, mundane, I’ve decided to make mine a little more thrilling. After all, you won’t remember this in five years anyway… right?

“Offset will survive.”

Surprising revelation huh? Until a future generation of digital imaging technology actually uses an economical ink, true digital printing will never achieve the economy of scale that only offset can achieve. The offset model will change economically as different segments shrink, but for at least the next 10 years, the market share will remain firmly in offset’s hands. What will and has to change is the manufacturing process itself.