Vic Barking offers his thoughts on digital printing and the type of services that in-plants will need to provide in the years ahead.

By Vic Barkin

Ronnie Davis, of PIA/GATF, reports that while total printing shipments increased 2.8 percent in 2004 over the year previous, “traditional ink-on-paper printing was up 2.3 percent, while toner-based print increased about 4.8 percent.”

How Will Digital Printing Compete?

A new plateau must be established for digital printing to take that next big bite out of the traditional market and combat electronic media. Twice as big and twice as fast would help, but without at least half the cost, there isn’t a driver for dramatic change. Therefore something besides what we understand as toner needs to emerge.

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Vic Barkin Author's page

Vic Nathan Barkin has more than 35 years of experience in the printing, paper and wood products industries and currently owns a consulting practice specializing in business development, workflow, and technology implementation, focusing on “Green Procurement and Production” practices. Vic is a QMS Lead Auditor certified to ISO 9001:2008 standards, is a consultant for the Rainforest Alliance as an FSC Chain of Custody and Controlled Wood senior auditor, is an FSC, SFI and PEFC lead auditor for PricewaterhouseCoopers and SGS North America, and has engaged in more than 700 site assessments and audits.

The Future of Print