Vic Barking offers his thoughts on digital printing and the type of services that in-plants will need to provide in the years ahead.

By Vic Barkin

Print is “Not Quite Dead”

The integration of the e-newsletter and PDF attachment into our lives, along with e-mail lists and blasting has penetrated many traditional methods of marketing communication. It is interesting, though, that many steps in a multi-media marketing campaign still use print as the most effective medium to reach their target audience. In the immortal words of Monty Python, print is “not quite dead.”

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Vic Barkin Author's page

Vic Nathan Barkin has more than 35 years of experience in the printing, paper and wood products industries and currently owns a consulting practice specializing in business development, workflow, and technology implementation, focusing on “Green Procurement and Production” practices. Vic is a QMS Lead Auditor certified to ISO 9001:2008 standards, is a consultant for the Rainforest Alliance as an FSC Chain of Custody and Controlled Wood senior auditor, is an FSC, SFI and PEFC lead auditor for PricewaterhouseCoopers and SGS North America, and has engaged in more than 700 site assessments and audits.

The Future of Print