The Future of Print

Information collection such as forms, once print-on-paper’s domain, for the most part have become Web-enabled. And let’s not even begin to talk about the information collected on your everyday purchases whenever you shop online or use plastic.

Integrated solutions that offer closed-loop systems combining print and mail, e-mail and a host of other marketing media, whose responses can be tracked and acted upon as part of an overall solution, are just part of what customer relationship management (CRM) is all about. Only a handful of printers have adopted this mindset, however, and it’s this kind of technology that will drive the printer’s transformation to communication service provider. The good news is that the proliferation of CRM databases actually drives print.