Vic Barking offers his thoughts on digital printing and the type of services that in-plants will need to provide in the years ahead.

By Vic Barkin

Terrifying (or Inspiring) Technology

Let’s put this into context in today’s world with the invention of the iPod. Within just a few short years, the music industry has been turned upside down. The traditional music store is dying even as we speak. Musicland, parent company of MediaPlay and Sam Goody, has filed for bankruptcy. Add to that chains like Rhino Records that have closed, along with many independents, and you can see how pervasive this situation is.

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Vic Barkin Author's page

Vic Nathan Barkin has more than 35 years of experience in the printing, paper and wood products industries and currently owns a consulting practice specializing in business development, workflow, and technology implementation, focusing on “Green Procurement and Production” practices. Vic is a QMS Lead Auditor certified to ISO 9001:2008 standards, is a consultant for the Rainforest Alliance as an FSC Chain of Custody and Controlled Wood senior auditor, is an FSC, SFI and PEFC lead auditor for PricewaterhouseCoopers and SGS North America, and has engaged in more than 700 site assessments and audits.

The Future of Print