Versatile Paper For Flexible Shops

She also notes that in a tough economy, the temptation is to downgrade paper quality in an attempt to extract even more cost savings.

"I really caution people to look at the whole big picture before they downgrade," she says. "Paper really does improve the look and feel of the final printed job—whether it is printed on a copier, printer or an offset press. The paper is going to make that job look more prestigious, if the paper feels nice and is brighter and smoother. If you are spending a lot of money for art and photography you might as well have really nice paper to have investment pay off."