Vendors Listening At Last?

The real loser in all of this is Heidelberg. The most prestigious name in printing is struggling in the only real growth area in printing. After years and years of development, the excellent Digimaster 9110/150 was the first machine that could take on the DocuTech monopoly in the high-end market. Unfortunately, this market changed quickly. Rapid advances in the evolution of mid-volume machines and the movement of many large-volume jobs to an online viewing format squeezed the traditional high-end market from both sides.