Variable Printing Brings Competitive Edge at ING

"That was a big leap forward in technology," recalls Steenhoek. "That's really what positioned us for our future devices."

As if those changes weren't big enough, in late 1997, Equitable was purchased by ING, a growing Dutch firm that originally went by the name Internationale Nederlanden Group.

The new company's Denver and Atlanta fulfillment operations were merged with those in Des Moines.