Variable Printing Brings Competitive Edge at ING

Steady Growth

It wasn't always this way, though. Back in the mid 1990s, before the in-plant had become an $11.5 million digital print and mail center, it was a regular copy shop, part of a Des Moines company called Equitable of Iowa.

Steenhoek was hired in January of 1995, and almost immediately he started merging the print and mail departments. A year later, Equitable acquired Golden American Life Insurance and moved its print fulfillment operation from Wilmington, Del., to Des Moines.