Variable Printing Brings Competitive Edge at ING

"That made variable data for color much easier," he says.

DMC outputs customized post cards and brochures in color, but does many more black-and-white variable jobs, like booklets, flyers, newsletters, forms and statements.

Steenhoek's eventual goal is to stop having color pieces printed offset and then assembled into a kit after they're ordered, and start building the kits electronically and then printing them digitally, thus saving on outsourcing and labor costs. Within the next two to three years he plans to unveil a "digital storefront" where customers can request sales collateral online and have it personalized and printed at the time of the order.