Variable Printing Brings Competitive Edge at ING

"It's setting the stage for another step to put in more print control and scheduling tools," he explains, referring to one of DMC's future plans—to install an automated job tracking system to keep tabs on the status of every job.

Getting the green light for all this new equipment has not been that difficult, explains Steenhoek, because he has proven repeatedly how much money his operation is saving ING, and how having an in-plant gives the company a strategic advantage.