Variable Printing Brings Competitive Edge at ING

For most variable jobs, Steenhoek says, DMC uses Xerox VIPP software and eXstream technology. Variable jobs run the gamut from simple mailers, where only the names and addresses change, to more complex pieces where whole sections of text and even images are swapped.

Convincing ING departments to do personalized mailings has been surprisingly easy, he says. DMC just showed them how on-demand printing could turn jobs around faster for less money and they were sold. And it doesn't hurt that ING lists "responsiveness to the needs of customers" as one of its core values. By providing personalized mailings, DMC is helping the company meet that goal.