Variable Printing Brings Competitive Edge at ING

"Where ING felt we could differentiate ourselves between us and our competition was in the customization of material," Steenhoek says. So the company threw its support in this direction and let offset printing go.

That support included a new building to accommodate the core functions of electronic printing, fulfillment and automated mail. Design and forms management were returned to the business units in various cities so the in-plant could focus on being an output house.