Variable Printing A Tremendous Opportunity

At ING Financial Services, black-and-white VDP is well established, says Teri Patrick, head of the Des Moines-based company's Document Management Center.

"In the last year, we have been doing more color VDP," she adds, saying the company is personalizing brochures, seminar invitations, self-mailers and other pieces. "We're looking to add kit-on-demand."