Variable Printing A Tremendous Opportunity

The answer to that question has changed over the years. In the process, VDP has become profoundly important to in-plants.

Practical Applications

Allstate Insurance, for instance, has implemented VDP widely to improve its invoicing, policy statements, promotional mailings and a variety of jobs it produces for its agents and offices. Print Communication Operations Director Robert J. Tierney says "variable data applications in the black-and-white world are enormous," adding that he's also seeing more color in transaction documents. In the near future, he says, high-quality full-color invoices and other routine mailings will be part of organizations' branding efforts.