Variable Printing A Tremendous Opportunity

Of course, transactional documents are just one piece of a multiplying pie. Sales flyers, brochures, point-of-sale displays, business cards and other tools can now be targeted more precisely and produce greater communications impact.

Some gaps remain. At Allstate, Tierney says "the biggest gap we are facing is a robust front-end system that ties all of our digital equipment together." He's waiting for a system that will automatically accept orders, determine the right devices for production, assist in file preflight, execute the job and direct kit assembly.