Variable Printing A Tremendous Opportunity

3. Increasingly more organizations are recognizing that personalizing their mailings yields measurably better results and delivers identifiable value to their customers.

Consider, for example, the simple option to print some invoices in large-type versions based on customer requests. These large-type documents don't have to be segregated from the rest of a company's huge billing press run. Instead, they're mixed in with the rest of the run.