Variable Data Printing Prepare For It

It's all about positioning and leverage. It's about productivity and volume for you, and time-to-market for your customers. When the opportunity presents itself, are you asking your customers if they would be willing to pay more to get their order faster?

Prepare to Provide VDP

A major consideration is what are you buying technology for? My slogan is "Buy for POD; be ready for VDP." In other words, like Teddy Roosevelt said, "speak softly, and carry a big stick." Your soft voice is being able to give your customers options for their current needs, be it short-run versioning, personalization or automated fulfillment.