Variable Data Printing Prepare For It

Turnaround times are shrinking, but fortunately, so are operating costs for digital printing. This is driving up cost-effective run lengths for digital, and since the quality of digital presses is now so close to that of offset, the fruit is ripe for the picking to transition many smaller runs of two, three and even five thousand static pieces to digital devices, even if you have to compete with offset prices in higher quantities.