Variable Data Printing Prepare For It

Whoa! Sorry, I got carried away there. Let's get back to reality.

Faster, Better, More Affordable

A year ago I gave a presentation on digital printing for the Southeastern University Printing and Duplicating Managers Conference. There, I made some points that bear repeating.

Digital printing is getting faster, better and more affordable. Will it ever reach the economy of scale that offset printing enjoys? No. The fact is, however, digital printing will coexist with offset for a long time to come, but with better margins.