Variable Data Printing Prepare For It

Wow! If an enrollment VP knows about the concept of full-color variable data, then the secret must be out. Indeed it is. In fact, every management, marketing and executive trade magazine on the planet has, at least once, published an article on the wonders of variable data printing.

It's not just a cool little private domain of techno-weenies and wannabe digital printers anymore, it's a...how did Arlo Guthrie put it in his song "Alice's Restaurant?" It's a "Movement." Yessiree, before you know it all of your VPs, department heads, deans, directors, operation managers, CEOs, CFOs and CPAs will come walking through your door and say: "Can y'all print me some that thar variable data?"