Variable Data Printing Prepare For It

As former manager of Northern Arizona University's Printing Services department, I knew if I didn't travel down the road to full-color personalization, I would lose out. I watched the industry leaders and bleeders carefully and made the calculated decision, as many of you have, that the time was right to start building a digital printing empire. The fear of not being ready to take advantage of the full-color variable data opportunity was too great to ignore.