Variable Data Printing Prepare For It

Remember when carbonless forms were a way of life? When the Rapidograph pen ruled the world? When there was a profession we called a Typesetter? It really wasn't that long ago (or maybe I'm just really old). All these things didn't go away, they transformed.

It really doesn't matter whose technology you buy, it still comes down to understanding what it means to your customers. After all, if they don't see the benefits, in the form of tangible results, all the really cool front ends and back ends and print engines mean nothing.