Variable Data Printing Prepare For It

Full-color variable data printing is not an "if" technology, but a "when." So ask yourself: "What happens if I don't?" And, "If I don't, who will?"

By Vic Barkin

MAYBE YOU'VE heard this one: A customer walks into your office and says, "We need 50,000 full-color variable data brochures by Friday!"

O.K., maybe you haven't.