Variable Data Printing Get Started!

The PPML/VDX Standard (see sidebar) is an enabler for variable data printing. Instead of a single, turnkey solution that is tied to the digital press, PPML/VDX allows you freedom of the press. You can select best-in-class variable data solutions based on your job requirements.

In Summary

If any of this seems daunting, there are resources available to assist you. Heidelberg Business Development Services, for example, provides value-added tools, support and coaching to help you find the opportunities for variable data printing. Heidelberg also runs a VDP FastStart Professional Services Program to help operations new to variable data printing. This puts someone on site to work with the production people to prepare them for their first VDP jobs.