Variable Data Printing Get Started!

Why not put it to good use developing customized marketing campaigns? Such campaigns garner high interest, generate significant response rates, lower the cost per lead and pave the way to greater customer retention. A digital press is the tool, and variable data printing is the enabler.

Variable data printing (VDP) is not about selling print, it's about solving problems. An in-plant with a digital press is in a position to provide solutions for its parent organization's challenges. All it takes is some research to identify opportunities with existing products and services.