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Some of the main considerations that will determine which variable data software you choose to mark up and compose your VDP output will depend on your affinity for Macintosh or PC platforms, your comfort level with a stand-alone application versus a plug-in, the complexity of the jobs, and the daily production volume you will process. Not too long ago, these considerations had to take a back seat to the digital equipment that you installed. Each device came with its own custom software.
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