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A business rule to make this work for the copyhole that contains the promotional image would look something like this (conceptually):
IF current_product = A use Promo_image1
ELSE
IF current_product = B use Promo_image2
ELSE
use Promo_image3
The method to achieve this will vary based on the software you use, but this gives a general idea of the conditional logic for a simple business rule. You don't need to be an expert in database management systems. That is the domain of the client supplying you the data.
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