Variable Data Printing Get Started!

The data handling tasks require a cross-knowledge of the graphic arts page and some expertise with spreadsheets. You will need data manipulation tools—Excel at the very least. Or, for more sophisticated manipulating, software such as Filemaker Pro or Microsoft Access. These are just a few examples.

If you are producing a lot of direct mail pieces, then mailing software may also be a consideration to obtain postal discounts. Software can verify addresses and zip codes, and presort your data files into postal sort order before you link it to your variable data copyholes. It can also provide you with the correct bar code information if you are using automation rates. (More information on postal rates, regulations and qualifying guidelines can be found at www.usps.com/businessmail101.)