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Handling The Data
Those with direct mailing operations will already have data handling expertise and will be able to support the data handling requirements. Others could utilize their IT departments to perform this task.
A Universal Standard In 1999, the Digital Printing Council of the Printing Industries of America recognized that the growth rate of variable data was being severely inhibited by the lack of a universal standard. The Committee for Graphic Arts Technical Standards (CGATS), accredited by the American National Standards Institute to develop U.S. standards for the printing, publishing and converting industry, took up the challenge. |
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- Companies:
- Heidelberg
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