Moving into VDP
Variable data printing is a complex topic. Here are some of the basic things you need to know.
Data Dependent
Another factor that contributes to the effectiveness of VDP is the data available. The more that is known about someone, the more relevant the message that can be sent to that individual. Even knowing someone’s gender or age can help. It becomes increasingly important to understand how to acquire and manage data when making the transition into VDP.
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